Ajay Chavan, Award Winning Creative Director, Passionate Artist. For over 30 years, I have been using my talent and skill to communicate and translate the soul and essence of many of India’s most successful brands. From Titan to Tata steel, from Lakme to Seagrams, from Hindustan Levers to TVS, from Indus League to India, from BPO’s to IPO’s, using the power of images, both still and moving, to enhance the perception and attractiveness of each of these brands. Along the way, there has been recognition from the industry- in the form of awards and rewards in profusion. It has been a long and sometimes arduous, journey - one that has fulfilled and occupied many people.
Not me.
Because for more than 20 years, I have been living a second life, an inner life hidden to all but my closest friends and immediate family.
For several years, I have been storing my work, traversing many territories of conception. I span several genres - but, holding always to a unity of vision, a vision that makes my art evolved, but not esoteric, accessible, but not banal. This applies as much to my nearly representational work as much as it does to my leaps of abstraction.
People whose judgment I respect say that technical skill refined over decades has given my work a sureness of line and form and as well as a certainty that infuses my work with a calm and serene flow. Almost nature’s flow.
I leave you to form your own opinion by viewing my gallery and my blog.
Ajay Chavan- Expressionist- Abstract & Figurative Art.
A life transformed. From being a full time Creative Director in advertising agencies to being a full time Artist. Ajay has been painting for nearly 25 years now. He rarely exhibited his work in galleries.
His advertising career building other brands kept him away from building himself as a brand. He started late having solo shows/ group shows and has exhibited his work in Mumbai & Bangalore.
He recently showcased his work at Jehangir Art Gallery, Mumbai.
Peep Show
A Second Life - Solo Show
Identity & Space- Solo Show
Mumbai Art By Artist 2013
The ‘O’ SHOW or The Ogilvy Show, Feb 2012
Group Show March 2013
ART 11- A group show, December 2014
Different Strokes- Solo Show
Chitra Santhe, Bangalore
I am writing criticism but not as an art-world critic. That, I am not. I am a photographer who has not had a single exhibition and cringe at the idea of someone reviewing my work with authority. At the same time I do not wish to gush over Ajay Chavan’s work simply because I own his paintings. I think I am a semi- informed outsider who is interested and not yet jaded.
I will, however, take dislike towards others in the visual arts (who are neither art historians nor art critics) if they criticize his work! What can I say to describe his work?
Style. Complexity. Fun.
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